Inquiring Minds Want to Know - 1021 Words

Case Assignment 2 Liberty University BUSI 600 Abstract This paper defines Penton Media’s sampling plan and research design for their study on if their reader service cards are still successful in getting buyer’s attentions. There are five questions that develop the sampling plan and Penton Media’s answers to these questions are described in this paper along with the strengths and weaknesses of their decisions. Their research design is also explained in the eight categories given. Finally, the strengths and weaknesses of their research design are given. Case Assignment 2 Penton Media has designed a research study to determine if the reader†¦show more content†¦For data gathering, a communication study was used in the form of a survey. Ex post facto extent of control was used since Penton Media can’t change the results and have to report the results they receive. The purpose was chosen as a reporting study as they are compiling data and providing a summary of the survey results. This study’s time frame is cross-sectional with a survey being sent out once for the formal results. The topical scope is statistical because it wants to compare characteristics and draw conclusions. Field conditions were used in this study because there is no change in the surveyor’s environment. Finally, the participant’s perceptions are not changed and they are aware of the research being conducted. Strengths The strength of this study is in the ex post facto design where Penton Media has to report from the survey results. There is no way that Penton Media can change or modify the results so this makes the research more reliable and dependable. Another strength is that the participant’s environment and perceptions aren’t changed or affected. This makes for more honest and trustworthy results. Weaknesses A communication study is great for the research question that Penton Media is trying to answer. However, they could also get more data from their advertisers. Since many companies keep a record of how a customer finds out about their company, it would be worthwhile to also getShow MoreRelatedInquiring Minds Want to Know 1 2 Essay869 Words   |  4 Pagestheir data results and information being inaccurate since all of the participants that responded didn’t have their answers considered for the research. References Cooper, D., Schindler, P. (2001).  Business Research Methods: Cases: Inquiring Minds Want to Know - - Now!.Read MoreInquiring Minds Want to Know--Now! Question Seven Eight Essay820 Words   |  4 PagesCase Study Assignment Four: Inquiring Minds Want to Know--Now! Question Seven: Assume you are compiling your research report. How would you present the statistical information within this case to the Industry Week decision maker, the manager who must decide whether or not to continue to publish reader service cards? In the provided case study, Penton Media has performed a research study to determine consumer and industry interest in reader service cards, included in Penton publications (CooperRead MoreWhy Teens Smoke Before The Legal Age Of 18 Years Old1622 Words   |  7 PagesThere are many things, people don’t understand. One inquiring question is why teens smoke. There can be wishful thinking on the causes that maybe known to the teens themselves outside of the situation(s) that may start the causes. The most common and possible causes are Pressure amongst their peers, smoking availability, to promotion through industry advertisement, to the main causes of family situations, and possible negative influences. 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Immediately, he begins yelling with distress â€Å"It wouldnt have resulted in these present circumstances on the off chance that we villagers had an occupation to have the capacity to nourishRead MoreMedical Advice Essay855 Words   |  4 Pageswho didnt use drugs. In doing so they found more relief than when they worked with m edical doctors. Unfortunately, insurance usually doesnt cover this â€Å"alternative† care. Its still worth inquiring because when youre referred by your doctor coverage becomes much more likely. With this information in mind, here are the nondrug therapies for back pain listed in the order of how well they performed and their cost. Of course, your results will vary somewhat based on the number of treatments you receive